Videocon d2h adds Anjan TV to DTH bouquet

DetailsRebecca Hawkes | 24 March 2015

Bhojpuri entertainment channel Anjan TV is now to be carried by Indian direct-to-home (DTH) operator Videocon d2h, adding to existing distribution deals with Airtel Digital TV and all the MSO platforms in Bihar and Jharkhand.

The cable and satellite channel offers a programming mix of films, music, daily soaps, reality, crime, cookery, comedy, travel and lifestyle shows.

"We are delighted to be associated with Videocon d2h and are looking forward to cater to the needs of its subscriber's base across India. I would like to take this opportunity to welcome and promise a wholesome entertainment to all our new viewers through this platform," said Anshuman Tripathi, channel head, Anjan TV.

Anil Khera, CEO, Videocon d2h, added: "We continue to add more variety and value through our offerings. We want to offer the whole gamut of channels and services empowering the consumer to opt for his preferred choice of language. We believe in delivering the best for our customers and are hopeful of achieving better penetration, through the addition of this channel."

Anjan TV, which will have a reach of 12.8 million homes across India following the deal with Videocon d2h, is also discussing carriage arrangements with satellite operators Tata Sky and Reliance DTH.