Zee launches GEC channel in Indonesia

DetailsRebecca Hawkes | 24 March 2015

Indian media giant Zee Entertainment Enterprises has launched the general entertainment channel (GEC) Zee Hiburan in Indonesia on Indonesia Cable TV Association (ICTA) and direct-to-home platform K Vision.

Zee Hiburan LogoThe pay-TV channel, which means 'Zee Entertainment' in English, will carry localised versions of popular Zee shows and dramas like Ramayan, Jhansi ki Rani, Jodha Akbar, Kumkum Bhagya, Pavitra Rishta, Kasam Se, Sapne Suhane Ladakpan, Jab Love Hua, and Fear Files.

"Zee Hiburan in Indonesia is our third launch in the APAC region in the last 14 months, following Zee Bioskop and Zee Nung. Zee Hiburan will consolidate our position and market share in Indonesia, which is one of the fastest growing pay-TV markets in the region," said Sushruta Samanta, business head Asia Pacific, Zee Entertainment Enterprises.

"Our initial interaction with the distributors was very encouraging, which propelled us to launch a GEC channel within a year of launching our Bollywood channel, Zee Bioskop in the market. Indian content has created a huge wave in the local FTA space and with Zee Hiburan, we believe that we will be able to take it to the next level."

Maria Liza Ginting, country head, Zee Entertainment Enterprises, added: "With Indian stories narrated like never before, Zee Hiburan promises to engage the viewers with shows that travel from the eras of the kings and queens to the modern world. The channel is positioned as 'Colour Your Life' showcasing every emotion in the most colourful fashion. Inspired from paper puppets and paper quilling art forms, the channel packaging is artistically designed to merge the Indonesian and Indian cultures."

Zee expects to announce further Indonesian carriage deals for the channel before long.