NBCUniversal, WWE collaborate on brand campaign
DetailsMichelle Clancy | 24 March 2015
NBCUniversal has signed on to air a brand campaign for WWE, dubbed 'For the hero in all of us.'
The spots will air across NBCUniversal's two broadcast networks, 17 cable channels and more than 50 digital properties, in addition to all of WWE's platforms.
NBCUniversal and WWE are also offering joint assets, including multiplatform, customised and turnkey initiatives around tent-pole events like the Slammy Awards and the Road to Wrestlemania, a 32-day build-up to the network's biggest event. They can also tap WWE Superstars and Divas for the creation of custom on-air campaigns, in-show integrations and social campaigns.
"WWE is one of the biggest, family-friendly, year-round programming opportunities on TV," said Dan Lovinger, EVP of advertising sales at NBCUniversal. "We wanted to bring all of WWE's brands, properties and platforms together so advertisers can more easily benefit from the massive and passionate audiences its live entertainment attracts. Our teams are excited to develop unique marketing campaigns for our partners in conjunction with the WWE."