Young Hollywood launches slate exclusively on Apple TV
DetailsJoseph O'Halloran | 25 March 2015
Millennial-focussed entertainment studio Young Hollywood is to launch several new slates of premium long-form content available exclusively on Apple TV.
The CE giant's online video platform is current enjoying a renaissance and will be boosted by the addition of the celebrity-focused and lifestyle content. Young Hollywood on Apple TV will premiere seven new original half-hour series totalling over 100 episodes. After the initial launch Apple TV, including the launch of a new weekly flagship entertainment news show "Young Hollywood, Young Hollywood will continue to regularly debut new series on Now."
younghollywoodFounded in 2007, Young Hollywood claims to be one of the world's leading next generation video firms, financing, producing and distributing over 500 hours of original celebrity and lifestyle programming annually. It plans to expand its brand beyond the celebrity interview format and has a strategy of developing original programming across multiple genres – including reality, scripted series, animation, specials and documentaries targeting the millennial audience.
"We are thrilled to bring our one-of-a-kind programming to Apple TV," said founder and CEO RJ Williams. "Our exclusive debut on Apple TV marks our next phase of growth and we plan to maximise the value of our content through this best-in-class distribution platform."
Content will be available users across all devices including mobile, desktop, tablets, television and now connected TVs. Young Hollywood will also offer on-demand content from its library of over 2,500 hours of celebrity interviews that continue to take place regularly at the Young Hollywood Studio inside the Four Seasons Hotel in Los Angeles and at numerous tent-pole events and celebrity happenings across the world.
"Young Hollywood on Apple TV will provide a whole new premium video viewing experience to millions of users," added Tracy Behr, SVP Marketing and Brand Strategy. "Viewers are eager to find premium digital content with a distinct point of view on subject matters they can personally relate to, and we see the Young Hollywood experience on Apple TV as the go-to destination for millennials."