Globecast launches LA Media Centre

DetailsMichelle Clancy | 25 March 2015

Globecast has launched a Los Angeles Media Centre, offering broadcasters and content providers a converged workflow to prepare, deliver and playout content to any kind of distribution platform.

The centre complements established Globecast facilities in London and Singapore. Its facilities include Globecast's Media Factory for content logistics and converged workflow, which support both broadcast and OTT solutions.

Globecast's Media Factory replaces multiple, so-called 'siloed' operations with a single process that handles everything from video-on-demand preparation and content formatting to creative services, quality control and compliance.

LA customers include equestrian lifestyle channel, Ride TV. Internationally, BBC Worldwide is also a customer.

"In this constantly shifting media landscape, cost-efficiency and time-to-market are key to a successful business model," said Globecast's managing director in the US, Eddie Ferraro. "Broadcasters today have to cover off traditional linear playout as well as VOD and catch-up services across multiple platforms in order to reach their viewers. Our new Media Centre enables them to do exactly this from right here in the heart of LA. Bringing our Media Factory concept to the US will enable us to offer tried and tested approaches from the world of industry to media management and combine it with our unique heritage to deliver effective solutions."