As BT makes its return to mobile telephony, the operator has made clear its intention with a series of bundles of 4G data, minutes and texts for existing BT Broadband customers.

John Petter, chief executive of BT Consumer, said: “Offering BT customers the UK’s best value 4G data deal is a great way to start our journey towards re-establishing ourselves as a major player in consumer mobile. Our customers are consuming increasing amounts of data and they want the best possible connection wherever they are. It’s our ambition to meet this demand by combining the power of our fixed fibre service with Wi-Fi and the convenience of mobile.”

Following the agreement to purchase the EE network, BT has announced three SIM Only plans, where customers bring their existing phone, an increasingly visible proposition.

To EE’s established 4G network, the largest in the UK, BT will bring access to 5 million Wi-Fi hotspots and access to BT Sport from the BT Sport app.

The operator is promising a 50% discount when compared to non-BT Broadband customers.

Further announcements are expected in the coming weeks.