re:fine rebrands as it secures major content deals
DetailsEditor | 26 March 2015
Following its merger with the US-based company at the end of 2014, content processing and digital media expert re:fine is to rebrand to Visual Data Media Services.
The move was promised by Visual Data after it acquired a majority stake in re:fine in December 2014 and it believes that rebranding will reflect its core mission in global digital media supply. The merged companies have now invested in a new corporate brand, website and materials in line with the changes.
At the same time, Visual Data secured three-year contracts with producer and distributor giants all3media International, Fremantle Media and Off The Fence. This is said to guarantee a flow of content to be processed through the facility whilst the strategy for growth continues. Visual Data has been providing digital, tape, QC and delivery services to Fremantle Media since 2001 and to ALL3 Media and Off The Fence since 2009.
"The content industry is scaling up massively through M&A and the ever increasing platforms by which we can consume media," commented Visual Data MD Symon Roue. "We are reflecting this shift by offering an alternative digital partner choice for global content providers and are pleased that once again we are the first choice of content kings of such calibre. With these hugely respected players on board in Europe and with major studios in the US we look forward to keeping them all in great company with the cream of the content world."