Zee UK celebrates 20 years, announces &TV launch
DetailsRebecca Hawkes | 27 March 2015
Zee has officially announced it will launch its general entertainment channel &TV in the UK on 6 April, following a gala event to mark the Indian TV network's 20th anniversary in Europe.
Zee Entertainment Enterprises' managing director and CEO Punit Goenka and Rajesh Iyer, business head of &TV, were joined by Bollywood royalty Shah Rukh Khan at the event.
Neeraj Dhingra, CEO, Zee Network Europe, said: "Zee TV has been a pioneer in bringing great Asian entertainment to the UK and fostering the cultural ties with India. We are certain that with the launch of the contemporary channel &TV, these ties will strengthen.
"The channel promises multi-dimensional content and a strong line-up of entertainment and reality shows, and we are beyond excited to have Shah Rukh Khan as the host of our flagship entertainment programme. We are certain that the audience will enjoy seeing a different side of their superstar!"
Punit Goenka added: "We are so proud to be working with Shah Rukh Khan on our flagship show India Poochega – Sabse Shaana Kaun – Mr Khan has poured his heart and soul into the show and we know it will bring great joy to our European audiences."
In addition to SRK's quiz show with a twist, the channel will air the magnum opus Razia Sultan, the 'quirky' saga Begusarai, dramas Gangaa and Bhaghyalakshmi, and sitcom Bhabi Ji Ghar Par Hai.
&TV http://www.andtv.com will entertain UK audiences with two weekend shows, the singing programme Killer Karaoke – Atka Toh Latkah and Tujhse Naaraz Nahi Zindagi, described by Zee as an 'inspiring show based on the common issues faced by people'