Alibaba, Irdeto take on pay-TV pirates in China
DetailsRebecca Hawkes | 27 March 2015
China's e-commerce giant Alibaba has joined forces with pay-TV security company Irdeto to remove over 5,000 online advertisements for pirate devices on Alibaba.com.
The move, which targeted 71 manufacturers and suppliers over a month long period, follows a 2013 Memorandum of Understanding (MOU) between the companies to support and commit to anti-piracy initiatives.
The pirate devices receive video content via Internet servers that are typically hosted in jurisdictions where it is difficult to enforce intellectual property rights. By preventing the supply of the devices, rights holders get paid for the content they own.
"We thank Alibaba for leading the way and supporting anti-piracy measures in China. Pay-TV operators and content owners rely on a wide range of technologies, automated mechanisms and global collaboration networks to disrupt broadcast and online piracy," said Rory O'Connor, VP Services, Irdeto.
"Through our partnership with Alibaba, we are able to stop illegal devices at the point they are being sold and protect the revenues of our pay media customers."