Kaltura adds Facebook video connector

DetailsMichelle Clancy | 27 March 2015

Kaltura has announced a new video distribution connector that allows customers to publish native video directly to Facebook from Kaltura.

With the new connector, Kaltura publishers can continue to use their applications and API as their primary video management solution while enabling the sharing of social video content on the social media platform.

Brands, marketers, content owners and publishers have the ability to send video from Kaltura to Facebook in an automated, contained manner, with auto-play, customisable call-to-action buttons, wide delivery while retaining the control of the distribution in Kaltura.

Kaltura plans to build an analytics dashboard at a later phase with Facebook's API that will give customers the ability to turn measured social video engagement analytics into actionable marketing and monetisation insights.

According to Facebook, on average, there are more than three billion video views on Facebook every day, of which more than 65% are on a mobile device. By streamlining synchronisation of native video to Facebook with Kaltura's Content Distribution Framework, Kaltura can now provide customers with a way to simplify their video publishing workflow and reach the audience of people who watch video on Facebook.

"We are excited to be one of the select launch partners to integrate with Facebook's updated Video API," said Ron Yekutiel, chairman and CEO of Kaltura. "Video is becoming an essential mode of communication across all industries, but the power of video content lies in the distribution how seamless it's delivered, to whom, from where and over which devices it can be viewed. Allowing Kaltura customers to publish video natively on Facebook opens the door to limitless opportunities to extend the breadth and depth of social video content."