VSN adds business intelligence to MAM solution

DetailsJuan Fernandez Gonzalez | 27 March 2015

VSN has integrated a business intelligence layer into VSNExplorer, its media assets management (MAM) solution for broadcasters, consisting of a set of tools that transform its metadata into meaningful information for business analysis.

vsnbusinessThis layer is capable of extracting customisable reports for administration, finance and project management purposes.

In this way, data analysts can select what kind of information they want to view or export, including quality check analysis, project status, transcoding errors and user performances. The information extracted from the data can be displayed using different visualisation techniques, and used to make decisions to optimise the internal workflow, allocate resources and improve efficiency based on statistical parameters.

The feature was developed by VSN's research and innovation department in response to the needs expressed by customers and users, and follows the same direction that various tools such as customer relationship management systems (CRMs) or content management systems (CMS) services have taken in recent years.

Together with other features, VSN will be presenting the business intelligence layer at NAB 2015, which is to be held in Las Vegas between 11-16 April.