TCL expands Roku smart TV line-up

DetailsMichelle Clancy | 28 March 2015

Roku has expanded its integration with smart television sets with a deal with TCL, which has unveiled its Roku-compatible TV line-up for the first half of 2015.

TCL will bring to market 11 TCL Roku TV models across three new series: 3700 Entry-Level Series, 3800 Design Series and the top-of-the-line 3850 Decorator Series.

The TVs features a personalised home screen that provides front-and-centre access to antenna, broadcast TV, favourite streaming channels and devices such as game consoles. Consumers will also have access to the Roku Channel Store, which includes more than 1,500 streaming channels that feature 200,000+ movies and TV episodes plus live sports, news, music, kids and family, food, science and tech, fitness, foreign language and so on.

TCL first launched Roku TVs in August 2014, the 4610 series. The 3700 series will be a refresh of that model and will be available in retail later this month. The 3800 and 3850 Series will launch later in the second quarter, with more details to be announced shortly.

"Partnering with Roku led to a huge success for TCL in 2014, and we're excited to offer 11 new models that give consumers a range of sizes, designs, and prices to choose from," said Chris Larson, vice president of sales and marketing at TCL North America. "In an industry where a lot of smart TV platforms are abandoned, Roku's on-going commitment to consistently update its streaming platform with new features and streaming channels means the best smart TV of 2014 is even better in 2015 exactly the experience we want for our customers."