HEVC technology development advances

DetailsJoseph O'Halloran | 30 March 2015

One of the most crucial elements of Ultra HD development, high efficiency video coding (HEVC), has received a boost with the creation of an independent licensing administrator company for HEVC/H.265 patents.

Formally launching in the third quarter of 2015, HEVC Advance has the stated aim of leading the development, administration and management of a pool licensing essential patents. It will address marketplace demand for an additional licensing option of HEVC essential patents and offer means for accessing and licensing HEVC essential patents as 4K/Ultra HD emerges.

TechnicolorWith more than 500 essential patents expected to be available for license at launch, with the number of patents expected to grow significantly, the company expects to attract a critical mass of intellectual property (IP) holders. Indeed the initial list of licensors is expected to include GE, Technicolor, Dolby, Philips and Mitsubishi Electric. Royalty rates and licensing terms will be made available in the second quarter.

"The digital media market stands at a pivotal point as innovations like HEVC enable rich next-generation experiences while helping solve industry limitations with delivering that experience," said HEVC Advance representative Peter Moller. "The market is requiring a different approach to aggregating and making HEVC essential patents available for license. We invite other HEVC patent holders to join the HEVC Advance pool."