Bravo Media commits to ratings growth with Millionaire Matchmaker
DetailsMichelle Clancy | 30 March 2015
Bravo Media found a match made in ratings heaven with the penultimate episode of the Millionaire Matchmaker last Sunday.
The cable net hit a season high in all key demos with 2.2 million total viewers, over 1.3 million people aged 25-54 and over 1.2 million in the 18-49 demographic, according to Nielsen Live+3 data.
The episode featured Kenya Moore and Cynthia Bailey of Bravo's sister hit, the Real Housewives of Atlanta, and singer Taylor Dayne.
The ratings meant double-digit growth for the second consecutive week, up 30% among P18-49, 28% among P25-54 and 21% among total viewers versus the week prior.
Additionally, the Millionaire Matchmaker was the No 3 most social cable reality programme in prime time for its slot, based on the number of hashtagged tweets.
Bravo expects the season finale to continue the trend when the numbers come in later this week. The show featured Dina Lohan (controversial mum of Lindsay), and ex-spouses Fran Drescher and Peter Marc Jacobson.