Netflix LATAM booms, set to reach ten million subs by 2018
DetailsJuan Fernandez Gonzalez | 30 March 2015
Currently the most popular subscription video-on-demand (SVOD) platform in Latin America, a new report predicts that Netflix will triple its subs in the next three years and grow solidly across the region's main markets.
The latest part of Dataxis pay-TV Operators Series 2015 analyses the future of Netflix in one of the platform's most challenging regions, which has been showing irregular growth until now.
By the end of 2018, Dataxis believes that the company, which plans to complete its global roll-out through to 2016, will record 10.12 million paid accounts in Latin America's seven main markets, namely Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela.
In the last two years, Netflix increased its paid accounts base from 2.4 million to 3.84 million in the analysed markets, representing a 175.9% accumulated growth.
Mexico is the market with the highest number of Netflix's subscriptions in Latin America, representing 51.36% of total paid accounts as of Q4 2014. Brazil ranked second with 32.04% of total subs.
Latin America has been an unstable market for Netflix, with growth being slower than expected relative to other international markets, although the region does represent a third of the company's international subscriber base. Netflix has now adapted its strategy to this market in response to user demands