Shine Group and its Endemol Beyond Premium Content Network, have teamed with digital pioneer and entrepreneur Michelle Phan for the creation of ICON.

The ICON global vertical network has launched in the US and the UK simultaneously, with rollouts across Western Europe and Asia to follow in the summer and fall.

Creatively led by Phan, ICON and ICON UK, will now be the online global destination for the empowerment of viewers through inspirational premium content, conversation and community.

The network features original new series and content from some of the hottest up-and-coming digital influencers and lifestyle experts that collectively come to ICON with more than 2.4 billion views on YouTube alone.

ICON is a global multi-platform network available across a wide variety of outlets, including YouTube, Dailymotion, Roku, Pluto TV, multiple connected TV platforms and social media services Facebook, Twitter, Instagram, Snapchat, Pinterest and Tumblr.

ICON programming is also syndicated to premium digital distributors AOL, the largest premium syndication network, and Scripps Networks Interactive’s ULIVE Lifestyle Network. The ICON app will feature programming exclusives and is available for iOS and Android devices. Additional information can be found at

Commented Michelle Phan: “I’m thrilled to be partnering with Endemol Beyond. They are the fastest-growing premium content network in the world, and have demonstrated creative leadership across a wide range of lifestyle categories. I am first a creator, but my ongoing objective is to leverage my personal success, to help mentor new and existing talent, and further help them achieve their goals. Endemol Beyond shares this vision, and together, we will drive the future of original content for generations to come.”

“Last year Endemol Shine successfully developed the world’s first premium content network with Endemol Beyond, which has given us the perfect foundation for the launch of ICON, the first global premium lifestyle network,” said Charlie Corwin and Cris Abrego, Co-Chairmen and Co-CEOs, Endemol Shine North America. “With the creative vision of Michelle Phan, an extraordinary collection of lifestyle talent and the worldwide reach of Endemol Beyond, ICON is poised to make an immediate impact on the worldwide digital landscape.”

Endemol Beyond President Will Keenan added, “There is no one better with whom to partner on the world’s first online premium lifestyle network than Michelle Phan, who’s not only a successful entrepreneur and a creative visionary, but also an extraordinary human being. With Michelle, Jamie Greenberg, Sonya Esman, Kassie Isabella, Jessica Standley and all of the other great talent starring in ICON’s new shows, we couldn’t ask for a stronger group of influencers and lifestyle experts to launch this pioneering new network. Just like Michelle herself, ICON is for dreamers and its possibilities are limitless.”

“By collaborating with Michelle Phan and some of the hottest new YouTube stars from both sides of the Atlantic, ICON is set to become a go-to destination for millennials across the full spectrum of beauty, lifestyle and fashion,” added Georg Ramme, Managing Director, Endemol Beyond International.

“This is the latest example of Endemol Beyond partnering with international talent to create a global entertainment brand that can be adapted in any market and on any platform.”

In addition to Michelle Phan, other influential lifestyle talent premiering news series on the ICON network include YouTube stars Ann Le (AnneorShine), Cassey Ho (Blogilates), Promise Phan (Dope2111), beauty chameleon Charis Lincoln (CharismaStarTV), Anisa Noor and popular beauty vlogger Rae from The Raeviewer.

New ICON network talent includes Russian/Canadian digital superstar Sonya Esman (Classisinternal and thatsophiakid), Kassie Isabelle (Cloudy Apples), JkissaMakeup, and celebrity make-up artist Jamie Greenberg (JamieMakeupGreenberg), whose client list includes Kirsten Dunst, Lizzy Caplan, Kaley Cuoco and Rashida Jones.

Other featured talent in ICON’s U.S. and UK initial slate of premium content include dancer, model and Instagram sensation Danielle Peazer, beauty star Kaushal Beauty, whose recent makeup tutorial went viral with over 4.3 million views (and counting) and SunbeamsJess, whose unique personal style and stunning cinematography has attracted a loyal fanbase of super fans on the lookout for the latest trend news.