Teads takes Turn for premium programmatic inventory at scale

DetailsEditor | 31 March 2015

Outstream video advertising and monetisation firm Teads has forged an integration with the Turn digital hub to provide programmatic-based access to premium video inventor.

The partnership is designed to give advertisers using Turn's platform the ability to buy and analyse outstream video campaigns across Teads' global premium video inventory of over 500 top-tier publisher sites. This includes Reuters, Forbes, The Washington Post, La Razón, Die Welt, II Sole 24 Ore, The Guardian, The Telegraph, O Globo and French national broadcaster TF1.

At the heart of the solution, the Teads inRead video advertising format, developed for desktop and mobile devices, sits outside of video players to boost the amount of premium video advertising inventory available. "Online video ads are extremely effective when they are targeted with precision and placed within the right context on premium sites," explained Teads executive chairman Pierre Chappaz. "Together with Turn, we are able to offer advertisers and agencies access to vast levels of new premium video inventory at scale ... Our engaging, view-to-play video solutions such as our inRead format are proven to dramatically increase advertising effectiveness and perceptions."

Offering his view of the partnership, Turn vice president, business and corporate development, Mark Balabanian, added: "We're seeing huge demand for digital video advertising, and specifically for premium inventory. With Teads's formats like inRead now available through the Turn Platform, marketers have new ways to reach their audiences with in-view video advertising."