Strong, Eutelsat set to launch two African pay-TV networks

DetailsRebecca Hawkes | 31 March 2015

Two pay-TV services, Ma TELE and Shashatee, are to launch in Africa in April, following a multi-year satellite capacity deal between their owner Strong Media SAL-Off-Shore (SMO) and Eutelsat.

SMO, which already broadcasts My TV Smart – recently re-branded from My TV – will launch the new French and Arabic pay-TV networks from Eutelsat 16A.

Ma TELE will initially target subscribers in Côte d'Ivoire and the Democratic Republic of Congo with almost 30 channels, including its flagship Africa-specific channels and AB Sat's BIS Africa service. These, say SMO, will be complemented by a rich line-up of free-to-air (FTA) channels.

"We are excited to announce the launch of our new services for Sub-Saharan Africa. We selected Eutelsat 16A for its solid video neighbourhood and significant audience penetration in our target markets. We are more than confident that our cooperation with Eutelsat will bring the desired added value to the services we intend to deploy over the region," said Samer Mourad, chief operating officer, SMO.

Michel Azibert, chief commercial and development officer, Eutelsat, welcomed the contract, adding: "Our 16° East neighbourhood is fast ramping up to be a key point of reference for a diverse range of African and international content. With Strong's skills at assembling compelling digital content and ensuring viewers get access to affordable and quality consumer equipment we are well placed for a new phase of growth".