Deluxe Entertainment, BT team on software-based broadcast playout

DetailsMichelle Clancy | 31 March 2015

Deluxe Entertainment Services Group will use BT Media & Broadcast to deliver its managed channel origination and distribution globally.

The alliance will offer broadcasters and content owners access to MediaCloud, a software-based broadcast playout solution that can be delivered on a distributed basis. The platform supports the broadcasting chain from content acquisition to play-out and delivery.

"This is a very significant step in the revolution taking place in broadcast technologies," said BT M&B vice president Mark Wilson-Dunn. "The combination of our media-grade global networks and the Deluxe MediaCloud platform, together with the professionals behind it, is a winning proposition."

Deluxe MediaCloud MD, Maurizio Cimelli, added: "The MediaCloud platform is designed to transform broadcasting from content acquisition through to play-out and delivery. Its agility, cost-effectiveness and resilience is designed to offer broadcasters far more flexibility without compromising quality. We are proud to be partnering with BT to extend the reach of the platform, and their enthusiasm in supporting this innovative approach to broadcasting has been unparalleled"

Deluxe MediaCloud recently announced a contract secured with The Special Broadcasting Service (SBS) in Australia, which will use it for the play-out of its television channels.