thePlatform seals management, VOD wins with shomi, Stan

DetailsJoseph O'Halloran | 31 March 2015

White-label video publishing company thePlatform is celebrating contract wins for its flagship mpx platform with Canada's shomi and Stan in Australia.

A joint venture owned equally by Rogers Communications and Shaw Communications, the shomi new subscription video-on-demand (SVOD) service, launched in late 2014, streaming content online and to select tablets, mobile devices, set top boxes, and the Xbox 360. It features a content line-up of Canadian exclusives, day-and-date releases of series, and past-seasons of popular TV shows.

StanIn the deployment, mpx sees use provides several back-end functions, specifically workflow management of video ingest; metadata management; subscriber management and viewing rights enforcement; and automated publishing across device and video player profiles.

"We needed an experienced and reliable partner that would help us get up and running quickly," said shomi senior director of technology, Dennis Kuzmar. "thePlatform [has been] a great partner to help meet the evolving needs and aggressive production schedule of an SVOD start-up."

Meanwhile Down Under, mpx has been selected by Stan, the joint venture between Nine Entertainment Co. and Fairfax Media Limited, to provide back-end video services for Stan, Australia's premier subscription video-on-demand service (SVOD).

Stan offers access to first-run exclusives, TV shows, classic catalogue content, blockbuster movies and kids content and mpx will manage Stan's TV services to support viewers on PCs, smartphones, tablets, and TVs via Google's Chromecast or Airplay via Apple TV. The mpx video management system will provide workflow management of metadata management; purchasing support through a payment gateway; subscriber management and viewing rights enforcement; and automated publishing across devices and video players.

"thePlatform has an impressive track record of managing large-scale video subscription services worldwide," said Stan CEO Mike Sneesby, Chief Executive Officer of. "mpx enables us to centralise our video publishing efforts and provide our subscribers class content, on their device of choice."