BBC adds Tamil content through Thanthi TV tie-up
DetailsRebecca Hawkes | 01 April 2015
BBC World Service has become the first international broadcaster to offer Tamil-language television content following a partnership with India's Thanthi TV.
The deal will see international news from the BBC broadcast on the Chennai-based channel from Monday to Friday at 7.30pm.
"The pioneering launch of the Tamil TV news bulletin is a milestone for the Tamil-language international broadcasting, once again demonstrating the BBC's commitment to regional audiences," said Manivannan Thirumalai, BBC Tamil editor.
"We are thrilled to be offering our new TV programming to viewers in Tamil Nadu thanks to our collaboration with Thanthi TV. We are looking forward to serving our audiences with this new TV content which builds on the values of independence, accuracy and unbiased reporting that have won the BBC the trust of its audiences."
Vijayan, COO, Thanthi TV, added: "Being one of the largest media conglomerates in India and the pioneer in Tamil news, Thanthi Group can partner only organisations with best practices of responsible journalism, such as BBC World Service and BBC Tamil.
"Thanthi TV, the leading Tamil news TV channel, takes pride in bringing BBC Tamil news to millions of discerning viewers in Tamil Nadu as part of our endeavour to provide them with best news service," he said.
The new TV programming adds to the BBC Tamil content available on radio, online and via mobile devices.