V-Nova consortium launches with 'ground-breaking' video compression

DetailsEditor | 01 April 2015

Calling itself one of the video industry's best kept secrets for the last five years, V-Nova has publicly released a number of video compression products based on its PERSEUS technology.

The new products are claimed to offer 'unprecedented' performance shift across the entire video bitrate-quality curve namely Ultra HD quality at HD bitrates, HD at SD bitrates, and SD video at audio bitrates. In addition the products are said to include the only end-to-end scalable solution for mass-market adoption of live Ultra HD, demonstrating in testing and live operations two to three times the average compression gains, at all quality levels, under practical real-time operating scenarios compared with h.264, HEVC and JPEG2000.

"With PERSEUS we are able to shift the entire bitrate-quality curve toward the mass population, offering Ultra HD quality at HD bitrates, HD at SD bitrates, and SD video at audio bitrates," explained V-Nova CEO and founder Guido Meardi. "This allows our partners to differentiate their products, increase market penetration and provide new services. In particular, PERSEUS makes 4K commercially viable at scale, enables HD over 3G/4G mobile networks and makes video available to millions who do not yet have it. Most importantly, PERSEUS achieves this within currently available bandwidth and infrastructure. This guarantees rapid, seamless deployment and an extremely high return on investment."

In a powerful use case of its application, and in addition to showing Ultra Hd compression, at launch V-Nova demonstrated how its technology could enable mobile operators to deliver acceptable video experiences across 2G and 3G networks.

PERSEUS is currently offered in the form of appliances, embedded software and codec plug-ins. Even though it is proprietary technology, the company assured that PERSEUS could act as an overlay for recognised standards such as MPEG. To further ensue that it gains industry adoption across the video ecosystem, the company has been working with a number of partners including Broadcom, European Broadcasting Union (EBU), Hitachi Data Systems (HDS), Intel and Sky.