Saffron Digital teams with Nowtilus to boost TV everywhere offer
DetailsJoseph O'Halloran | 02 April 2015
Multiscreen technology provider Saffron Digital is teaming with content workflow platform provider Nowtilus to add live streaming capability to its MainStage premium OTT solution.
The partnership is designed to enable Saffron Digital to offer broadcasters and operators a single, 'seamless' TV everywhere solution that includes live TV, catch-up and video-on-demand (VOD). This will be facilitated by the firms integrating Nowtilus's Nemo Bridge into MainStage, allowing the solution to offer features such as live feed acquisition, EPG acquisition and management, live workflow and bundling, NDVR, dynamic ad-replacement and insertion, DRM for live streams, application integration, DASH playback and reporting.
"Today's cable network consumers expect full on-the-go multi-platform access as part of their subscription, and that includes access to both live and on-demand content," explained Saffron Digital president Jason Keane. "We have teamed up with Nowtilus to enable broadcasters and operators to deliver them that seamless, integrated TV everywhere experience. This new solution combines our award-winning on-demand services and Nowtilus's live OTT services in one great consumer experience, which we are really excited to be launching at NAB this month."
"We're pleased to partner with Saffron Digital to offer operators and programmers a simplified and cost-efficient TV everywhere solution," added Patrick Knippel, managing director of Nowtilus. "The integration of our cloud-based live and catch-up workflow management Nemo Bridge with Saffron Digital's proven MainStage OTT platform provides a complete solution for an exceptional entertainment experience," added Leander Carell, managing director of Nowtilus.