Telestream intros DAI for cable MSOs
DetailsMichelle Clancy | 03 April 2015
Telestream is launching VOD Producer DAI, a software-based system for dynamic ad insertion (DAI) for content owners and cable MSOs.
"Telestream VOD Producer DAI enables advertising sales to present fresh, relevant, demographically targeted ads within on-demand content over existing cable infrastructure, significantly increasing revenue," said Paul Turner, vice president of enterprise product management at Telestream. "The key to VOD Producer DAI is its ability to make the workflow much more hands-free and cost-effective without requiring wholesale infrastructure replacement. Not only does it enable new ads to be inserted into video-on-demand content, it also provides analytics and measurement tools that gauge the effectiveness of the ads for all stakeholders."
The platform supports content production networks as they create DAI-provisioned CableLabs video-on-demand (VOD) content. The system assembles final output from audio, video, graphics and metadata components with network branding and Nielsen watermarking for viewership measurement.
"For a number of years throughout North America, we have partnered with major broadcasters and cable TV MVPDs in creating DAI architectures that enable them to realise the promise of DAI. We have collaborated with the pioneers of the cable DAI initiative and have now succeeded in deploying a business-focused solution," said Jim Duval, director of new products at Telestream. "With VOD Producer DAI, we have developed a workflow automation platform that is unique and proven to achieve outstanding results in DAI applications of various size and scale."