Warner Channel premieres new LATAM branding proposal
DetailsJuan Fernandez Gonzalez | 07 April 2015
Refreshing its brand for Latin America, Warner Channel is premiering a new look and feel for its on-air programming, social networks, website and marketing and advertising materials.
warnerThe project, under the slogan 'Somos Warner' ('We are Warner') which it has been using since 2012, has been developed by Injaus Design and supported by Turner Broadcasting System Latin America's VP for branding Gerardo Kerik and Warner Channel's VP Vicky Zambrano.
The new look, which premieres today (7 April), is inspired by mobile screens and touch-screen devices, targeting a younger audience which uses new technologies.
The on-air changes include the animated logo, ids, bumpers, a new menu and dynamic branding, while off-air the network's image has changed across digital platforms, advertising and brochures, among other things.
"We are happy to introduce our new brand identity to our audience to coincide with our 20-year anniversary," said Vicky Zambrano. "Thanks to series and Hollywood blockbusters, Warner Channel is a reference for the pay-TV industry, and we are working hard to keep the network's image up-to-date".