¡Hola! says hello to production business

DetailsJuan Fernandez Gonzalez | 07 April 2015

Following the success of its premium network for Latin America and the US, celebrity magazine ¡Hola! has moved into the audiovisual business by launching its own production company, ¡Hola! Media.

According to El Mundo, ¡Hola! Media will create video content for the website Hola.com and the pay-TV channel ¡Hola! TV, as well as documentaries and shows to other channels, both in Spain and internationally.

¡Hola! Media's content will follow the same style as the rest of the group's productions, focusing on fashion, life style, celebrities and royalty. Raúl García, who has been leading the creation and launch of ¡Hola! TV from Miami, will head the new company.

The channel, which is a joint venture project with Atresmedia, has reached eight million subs since it launched almost two years ago. Available in almost every Latin American country through various pay-TV platforms, it has achieved a solid position in the US Hispanic market.

With 70 years in the editorial business, the ¡Hola! group owns over 30 magazines around the world, including the British Hello!