Sundance Channel adds regional content for Brazil

DetailsGabriel Miramar-Garcia | 08 April 2015

Sundance Channel Global has regionalised its content in Brazil by utilising Amagi's targeted TV content and advertising technology.

Amagi's STORM platform is being used to replace selective content on the network's pan-Latin America satellite feed with more localised and relevant content for Brazil.

"Brazil is an important growth market for Sundance Channel Global and we are deeply committed to airing programmes that engage and excite our viewers," said Dave Alworth, vice president of operations and program administration at the network. "Using Amagi's STORM platform, we have been able to meet viewer demands and now have an increased offering of locally relevant programming."

The STORM device is capable of receiving a satellite feed, recognising remote-insertion triggers and inserting regional content, using a content watermark-based workflow and features for replacing bugs, logos and other channel graphics.

"The STORM platform deployment required no changes to existing broadcast and playout workflows for Sundance Channel Global," said Baskar Subramanian, co-founder of Amagi. "We are confident that audiences in Brazil will benefit from our solution deployment."