Beamly, the social TV app that launched as Zeebox, has seen an 11 fold increase in users since its relaunch 12 months ago.

The company has unveiled a slate of new features that run across NBCU, Viacom and new partner TV network sites.

Running under the name Frictionless Fun, viewers will be able to express their emotions towards a show, add broadcaster-selected stickers, emojis and icons across social media, and view interactive maps and polls.

“More than 90% of people on Twitter don’t tweet,” said Jason Forbes, Beamly’s CEO. “Frictionless Fun is the result of intense testing with Millennial and other TV fan segments to amplify the level of audience participation around the clock. For one primetime-show experience we saw over two million votes in less than 48 hours. This also gives TV networks another set of capabilities that can be embedded in minutes on their site to drive audiences, engagement and monetisation.”

Later this month Beamly will add Throwback Pages, offering Millennials the chance to remember the TV shows of the past.

Beamy says trials of frictionless have lifted audience engagement by 50% month on month. Usage data has indicates that following multiple shows on Beamly turns fans into super users, who on average visit Beamly for more than 500 minutes and 21 times per week