Verizon, HP reach out to Imagine for cloud-based delivery

DetailsJoseph O'Halloran | 10 April 2015

On the eve of NAB 2015, video infrastructure, advertising systems and workflow provider Imagine Communications has scored key wins with leading US comms provider Verizon and IT giant HP.

Verizon Digital Media Services, the telco's global video enablement and delivery service division, will be working with Imagine to help broadcasters and video service providers implement over-the-top (OTT) video streaming of linear content through an integrated, end-to-end, collaborative solution. The relationship aims to integrate and simplify workflows for broadcast and Internet playout systems. It will combine Imagine's broadcast routing, playout and trafficking systems with Verizon's video encoding, management and content delivery network, for online viewers.

"Broadcasters need to find quick and cost-effective ways to expand their audiences through multiscreen services," commented Imagine Communications' chief executive officer Charlie Vogt. "By combining our end-to-end video management solutions with Verizon's industry-leading content delivery infrastructure, we are creating a dynamic and powerful combination that helps broadcasters more easily and effectively deliver their linear programming directly to end-users regardless of location or preferred device."

"Content creators, aggregators and service providers have been searching for a complete, software-based solution for distributing their live, linear and on-demand content to multiscreen environments," added Robert Toohey, president, Verizon Digital Media Services. "The combination of our two companies' capabilities allows these media companies to rapidly develop new workflows and content for distribution to their over-the-top audiences."

Working with HP, Imagine says that it will be able to help media and entertainment companies implement private, virtual video delivery infrastructures in the cloud. The relationship includes a proof of concept that uses Imagine's portfolio of cloud-ready, software-based solutions and HP's global scale and power in hardware, storage and managed private cloud solutions.

Notably, it will use Imagine's VersioCloud IP-enabled, integrated channel playout platform that includes automation, branding, graphics, file server and automated playout capabilities. This will be offered on the HP Helion Managed Virtual Private Cloud, HP's open cloud solution hosted in secure HP data centres. As a result, say the firms, media companies will be able to create new channels and make their content available for linear distribution and multiscreen environments.

"Media and entertainment companies face many challenges as they navigate a new age of IP, software-defined networks and cloud-based infrastructures," explained Robert Vrij, senior vice president HP Enterprise Group, and managing director, HP Americas. "By matching the core strengths of HP with Imagine Communications' cloud-ready solutions, customers now have cutting edge options for transitioning their own data or broadcast centers to more efficient and scalable private cloud."