El Clásico gives Mediapro huge kick for social engagement

DetailsJuan Fernandez Gonzalez | 11 April 2015

Led by the comments on Cristiano Ronaldo's goal, Twitter was a playground for social TV engagement during the last El Clásico, La Liga match between Real Madrid and Barcelona, according to data unveiled by the game's worldwide distributor Mediapro.

Tweets related to the match were seen more than 400 million times on Twitter, proving for Mediapro that the match is one of the most awaited sporting event between teams in the same country.

Spain and the USA were the countries which generated the most engagement on Twitter, "which is a sign of the growing reach of the Spanish League in America", explained the company in a analyst note. Closely behind the top two were France, the UK, Saudi Arabia, Indonesia, Mexico, Brazil, Argentina and Colombia, showing the worldwide reach of El Clásico.

The three peak moments during the Barça-Madrid game were when Cristiano Ronaldo equalised for Real Madrid, followed by the opening goal scored by Mathieu with the third most commented moment coinciding with the end of the game.

Luis Suárez's goal for the definitive 2-1, other player's performances and all the goal scoring chances, also generated a stream of comments on Twitter.
The players who generated most mentions during the Barça-Madrid game were Messi, Neymar and Luis Suárez for Barcelona and Cristiano Ronaldo, Benzema and Bale for Real Madrid.