Ericsson is to provide the online video platform being developed by Bonnier Broadcasting for its C More pay-TV platform.

The multi-year deal includes content management and preparation, digital rights management, subscriber management and billing, and advertising insertion services for multiple devices and platforms.

Since 2009 Ericsson has managed playout services for C More and TV4 in Stockholm.

C More’s next generation online TV platform will launch later this year with a mix of sports, local and international drama series, sitcoms and Swedish and international feature films – will be available both on-demand and live. Multiple platforms will be supported, including the web, iOS and Android devices.

Casten Almqvist, Head of Bonnier Broadcasting and CEO and President of TV4 Group, said: “In the massive digital transformation we are currently undergoing, we have to become even more user-friendly in everything we do by putting technology in the front seat together with prime local content. We have been working closely with Ericsson for many years and they were the natural choice of partner for the launch of Nordic SVOD service C More.”

Thorsten Sauer, Head of Broadcast and Media Services at Ericsson, says: “Our long-running relationship with TV4 for their linear channels has now been extended to a business transformation that encompasses on-demand and live services across platforms. Consumers want access to content anytime, anywhere and on any device, which is something TV4 is providing through its platform agnostic strategy.”

Ericsson’s Managed Player runs on Mediaroom Reach, an adaptive bitrate-based technology platform for intelligent OTT video delivery to cross-platform connected devices.