Amazon’s Prime members and customers in the US, UK and Germany will be able to watch titles in High Dynamic Range (HDR) from this later year, with Amazon Originals being the first to be made available.

Commenting on the development, Michael Paull, VP of Digital Video at Amazon, said: “4K Ultra HD picture resolution was just the beginning—we’re excited that Prime members will soon be able to view movies and TV shows including Amazon Originals in HDR quality.

“HDR is the natural next step in our commitment to premium entertainment, and we can’t wait for customers to have even more choice in how they watch their favorite titles on Amazon Prime Instant Video.”

Less than six months ago, Amazon brought movies and TV shows to Prime members and customers in Ultra HD.