Cable dives into the Gigasphere
DetailsMichelle Clancy | 13 April 2015
The US cable industry is looking to brand its next-gen, video-friendly broadband efforts and the community has agreed to adopt Gigasphere as the public name of this drive.
The brand name will refer to services delivered using the all-IP DOCSIS 3.1 standard, which is in the process of being developed by CableLabs, even as DOCSIS 3.0 momentum rolls on. The implication, of course, is that the speeds for business and consumer broadband will be in the 1Gbps territory and above.
Gigasphere will be used by member companies of the National Cable & Telecommunications Association (NCTA), in collaboration with the Cable & Telecommunications Association for Marketing (CTAM), CableLabs and Cable Europe.
"As we transition to faster and better broadband enabled by this new technology, we must help consumers understand its potential to dramatically enhance our communities, our world and our lives," said Michael Powell, former FCC chief and president/CEO of NCTA. "Gigasphere stands for incredibly fast access to the Web, the world, and the things that matter most to broadband users. It breathes life into the breadth, scope, scale, opportunity, and impact of this next-generation technology."