NAB 2015: Elemental accelerates 4KTV with Red Bull, gains THX accreditation

DetailsEditor | 13 April 2015

Carrying on its recent momentum in Ultra HD and software defined encoding, Elemental Technologies has unveiled new video processing solutions plus THX certification for premium content delivery.

Demonstrating how the former can work for live and pooled content, at NAB 2015 Red Bull Media House will use Elemental video processing to live stream premium 4K HEVC content originated in Salzburg, Austria, from a single RU encoder. This will delivered via MPEG-DASH for distribution in Las Vegas over an Akamai content delivery network CDN to Samsung smart TVs.

"At Red Bull Media House, we innovate, surprise and push the limits of technology so we can give wings to creative people ... at NAB 2015, we will prove that 4K content can be sourced and delivered live - even when it's originated halfway across the world," explained Red Bull Media House CTO Andreas Gall. "We look for the best tools to create the best content. We entrust our stories to Akamai and Elemental."

In a move that it says signifies a major achievement of the performance and quality standards in digital video, Elemental has received THX certification for both its leading live and file-based video compression encoding products.

As a leader in certification of world-class cinemas and recording studios, THX develops and licenses new technologies and specifications for audio and video applications. The THX Digital Cinema HD Video Encoder Certification Programme involves testing that employs digital picture quality analyser and viewer verification, where THX experts validate video output of a professional grade encoder. THX tested Elemental Live and Elemental Server in an environment where content was created in real-time to evaluate and compare to original source material.

"Elemental's encoding technology produced consistent results and met industry criteria for film quality encodes," said Erick Gemmer, THX senior video engineer. "THX-certified encoders assure digital cinema publishers that viewers will see content in true HD with image quality indiscernible from the original HD source."

"Elemental recognises THX as the industry benchmark for rigorous, unbiased testing and is extremely proud to have attained this certification," said Aslam Khader, chief product officer at Elemental. "As the video industry continues to evolve, it is important to maintain the highest performance and quality standards and continue to create premium solutions for video delivery, particularly for real-time encoding applications for linear television services."