Cisneros targets international distribution through VP appointment

DetailsJuan Fernandez Gonzalez | 13 April 2015

Wilma Maciel has been appointed vice president for content management and acquisitions at Cisneros Media Distribution, a unit of Cisneros' corporative division for media and entertainment companies.

wilmamacielThrough the appointment, the Venezuelan corporation aims to strengthen international distribution and reinforce relations with pay-TV operators.

Maciel will work at Cisneros' corporate headquarters in Miami and will report to Marcello Coltro, executive VP for content distribution.

"We are fortunate to be adding Wilma's wide knowledge of the TV industry to our company, as her role is to consolidate our pay-TV operations and content commercialisation," said Coltro. "Wilma is to work hand in hand with pay-TV and sales executives in order to meet our international demand and the challenges of the new digital platforms around the world."

As one of his first tasks, Maciel will assist Coltro in developing a new strategy for Cisneros' content portfolio in order to maximise its international distribution and increase income.

In addition, in line with other divisions of the company, Maciel will define new business models for digital platforms and add external content to Cisneros' portfolio; review pay-TV strategies and current programming; and look for new alliances and opportunities.

Maciel has gained experience through similar positions at Sony Entertainment Television Latin America, Warner Channel, ESPN and AMC.