Yupp TV adds Sri Lankan content for global audience
DetailsRebecca Hawkes | 14 April 2015
South Asian over-the-top (OTT) video platform Yupp TV has partnered with Sri Lanka's Capital Maharaja Group, adding the latter's Sirasa TV and Shakthi TV to its global content library.
Sirasa TV offers a mix of entertainment, news and current affairs in the Sinhala language, while Shakthi TV broadcasts sports, current affairs, news and children's TV in Tamil.
"We are thrilled to launch Sri Lanka's top television channels Sirasa TV and Shakthi TV for the first time in markets across the world today. It is our constant endeavour to offer viewers from varied ethnicities and backgrounds top quality television viewing experience," said Uday Reddy, CEO, YuppTV.
"We welcome viewers from Sri Lanka into the YuppTV family. The Capital Maharaja Organisation owns Sri Lanka's largest media network and a respected Sri Lankan brand. This launch will give viewers across the world access to the channels' premium content."
The group director for electronic media business at Capital Maharaja, Nedra Weerasinghe, added: "As Sri Lanka's most innovative local content and trusted news provider we realise that OTT will play an important role in allowing consumers to access services in the way they want. We believe consumers will enjoy content 'any time, any place' through a range of devices including mobile phones, iPads, game consoles or connected TVs, all connected to a central content gateway. It is our pleasure to partner with YuppTV on this venture".
YuppTV says this is the first of many Sri Lankan content deals to increase the video content it provides from the South Asian island nation. The live and on-demand OTT service already delivers more than 200 Indian TV channels and video-on-demand (VOD) in 12 regional languages, as well as movies