Bonnier Ericsson collaborate for C More Nordic SVOD

DetailsJoseph O'Halloran | 14 April 2015

Telecoms and broadcast technology firm Ericsson is to provide an online video platform for the C More over-the-top (OTT) and live TV subscription video-on-demand (SVOD) service.

The Nordic next-generation online TV services will launch later in year, and Ericsson says that its platform will take away the complexities and challenges for broadcasters of deploying Internet-delivered catch-up and online TV services to a myriad of connected devices.

The multi-year deal includes content management and preparation, digital rights management, subscriber management and billing, and advertising insertion services for multiple devices and platforms for the offering currently being developed by Bonnier Broadcasting. Bonnier Broadcasting is a business area within the Bonnier Group comprising the largest commercial TV companies in Sweden and Finland, TV4 and MTV, as well as premium pay-TV company C More.

From launch, Bonnier content including a mix of sports, local and international drama series, sitcoms and Swedish and international feature films will be available both on-demand and live.

Multiple platforms will be supported, including the Web and iOS and Android devices.

Ericsson has a long-standing relationship with TV4 who in 2009 selected Ericsson to manage its technical operations end-to-end as part of a ten-year contract. In addition, Ericsson and TV4 established a joint technology and business development forum, where the two companies evaluate new business opportunities.

"In the massive digital transformation we are currently undergoing, we have to become even more user-friendly in everything we do by putting technology in the front seat together with prime local content," said Casten Almqvist, head of Bonnier Broadcasting and CEO and president of TV4 Group. "We have been working closely with Ericsson for many years and they were the natural choice of partner for the launch of Nordic SVOD service C More."

Added Thorsten Sauer, head of broadcast and media services at Ericsson: "Our long-running relationship with TV4 for their linear channels has now been extended to a business transformation that encompasses on-demand and live services across platforms. Consumers want access to content anytime, anywhere and on any device, which is something TV4 is providing through its platform agnostic strategy."