NAB 2015: Technicolor expands colour-grading service
DetailsMichelle Clancy | 14 April 2015
Technicolor has expanded its colour-grading service offering to include high dynamic range (HDR) grading for movies, TV shows and commercials.
Additionally, the company is licensing an intelligent tone management plug-in that will enable broadcasters to create HDR content in their own facilities.
Demand for studios and broadcasters to provide HDR content is increasingly important as new HDR-enabled devices come to market. For instance, HDR is a standard feature of Ultra HD Blu-ray, part of the Ultra HD specifications to be determined by the UHD Alliance and under consideration for the next generation broadcasting standard ATSC 3.0.
"Moving the industry forward in production and display technology has been part of Technicolor's mandate since the invention of colour in film," said Vince Pizzica, Technicolor SEVP corporate development & technology. "We understand the massive changes new technologies drive across the ecosystem and are committed to leading these industry developments by empowering every segment, from production and creative services, to delivery, through device technologies and set-top boxes. As the only company in the world that spans the entire workflow of video content, only Technicolor can truly offer an end-to-end solution for High Dynamic Range video."