The Russian broadcaster CTC Media has launched complimentary movie streaming services on its online properties, which include ctc.ru, domashniy.ru, peretz.ru and videomore.ru.
As a result, viewers will be able to access nearly 50 movies, plus an additional 40 by the end of this year.
CTC Media will aim to expand the total number to 120 of the top movies in the Paramount Pictures portfolio by the end of 2016.
Commenting on the development, Yuliana Slashcheva, CEO of CTC Media, said: We are offering our viewers complimentary access to a quality portfolio of films, which is a unique offering in the market. This new service allows viewers to watch a wide selection of their favorite films through our online properties. This is another important step toward the realisation of our strategic goal to transform CTC Media into a content-focused broadcaster across all media and geographies. This new service will also be monetised through advertising.
Alexei Pivovarov, director of transmedia products, added: We are offering content to our viewers for free because this is the most attractive model for Russian consumers. In addition, we plan to provide our viewers with even more premium models of content consumption in the very near future.