Telecom Italia its to offer its customers the complete Sky line-up over broadband. A dedicated version of the Sky HD decoder has been created for the ‘ultrabroadband’ service.

The new offer, expected to go live on Thursday, will mirror satellite in terms of content, services and pricing.

Initially, Telecom Italia will direct the promotion towards those customers with a fibre-optic connection as a driver for the development of ultrabroadband.

“The agreement with Sky is part of Telecom Italia’s overall strategy, which identifies the offer of premium content as an element that adds value to its new generation network infrastructure. Indeed, we are totally convinced that one of the main drivers of our business is the development of innovative services, particularly in entertainment for the consumer market,” said Marco Patuano, CEO, Telecom Italia.

“Until today, satellite was the only technology that could bring the full richness of our offer into Italian homes, guaranteeing the quality standards that have always been associated with the Sky brand – added Andrea Zappia, CEO, Sky Italia. So we are very satisfied with this important agreement that, thanks to Telecom Italia’s ultrabroadband network and the possibility of developing a new generation IPTV platform, allows us to assure the excellence of the Sky user experience also through the internet, with High Definition, on Demand and all the features that enrich the viewing experience, starting with My Sky HD.”

The partnership between the two companies will also strengthen the Cubovision offer, with high quality Sky content on the move. After the success of the Winter Olympics in Sochi, and the great popularity of the Formula 1 World Championship, TIM customers can access the Sky TG24 all-news channel on their tablets and smartphones thanks to super-fast networks (3G and 4G).