NAB 2015: Akamai integrates with Adobe Primetime

DetailsMichelle Clancy | 15 April 2015

Akamai Technologies has integrated Adobe Primetime ad insertion capabilities into its network.

The server-side advertising offering is designed to combine Akamai's global CDN with the reach of Adobe Primetime and its ad insertion technology.

Red Bull Media House and Turner Broadcasting are already in the early stages of trialling the new solution as part of a technology preview, the companies said.

"The quality of the content Red Bull Media House produces and delivers is intrinsically connected to its value," said Andi Gall CTO, Red Bull Media House. "The collaboration with Akamai and Adobe simplifies online video ad delivery, and helps Red Bull Media House effectively monetise its content across platforms and devices."

Beta availability is scheduled for the second quarter of 2015 with general availability expected to follow in the third quarter.