MIPTV 2015: Keshet explodes in Asia, Latin America
DetailsJuan Fernandez Gonzalez | 15 April 2015
Keshet International's game show BOOM! has been sold to Asia for the first time - to launch on Bayon Radio and Television Cambodia - and has added another local version in Latin America, following a production agreement with America TV Peru.
boom"BOOM! has such an infectious thrill that really keeps audiences on the edges of their seats, night after night," said Keren Shahar, managing director distribution, Keshet International. "I'm sure this will be the first of several Asia deals and am delighted to see further expansion in Latin America."
Earlier this year, at NATPE, BOOM! was also sold to Argentina's Telefe and TVN Chile, where it's currently on air. A pack of 35 episodes of the finished Spanish edition of the show was also bought by Uruguay's Canal 10, and BOOM! is due to launch on FOX in the US on 25 June 2015.
According to Keshet, the show delivered consistently above average audiences for Spain's Antena 3, resulting into an agreement extension. In Hungary, TV2's launch exceeded its slot average by 134%, an increase of 195% on its nearest competitor. BOOM! has also sold to VTM in Belgium and TF1 in France, with further territories to be announced, while in its original country, Israel, BOOM! is the highest-rated game show ever.