Vodafone One TV offer launched in Spain
DetailsJuan Fernandez Gonzalez | 16 April 2015
A year after acquiring the Spanish fibre-to-the-home (FTTH) and cable operator, ONO, Vodafone has finally presented a merged telecom offer, Vodafone One, which focuses on video-on-demand (VOD) services and advanced pay-TV through TiVo, marking a serious comeback for the British telco to the Spanish TV sector.
Vodafone, which had abandoned the Spanish TV market in early 2012 and made a timid return last year by distributing over-the-top (OTT) Canal+ content, will now integrate the former ONO TV offer and rename it Vodafone TV.
The service will be based on TiVo's smart platform and will allow cloud recording of three simultaneous channels and connection to smart apps to access Internet platforms such as YouTube. Vodafone TV will also have the largest high definition (HD) offer in the country's market, including up to 52 HD networks, depending on the package purchased.
Vodafone One's TV offer will add a VOD service called Videoclub with movies, series, documentaries and children's content. Around 80% of the over 3,000 titles will be free for Vodafone TV's subscribers, while the rest will be pay-per-view.
Vodafone TV will keep the previous Canal+ option, enabling subscribers to add premium content to their packages with Canal+Liga and Canal+1, both focused on sports.
In addition to TV, Vodafone One aims to integrate under the same brand ONO's FTTH, broadband and mobile 4G services. The residential services through cable and fibre target over eight million homes which are already connected to the network.
ONO agreed to Vodafone's €7.2 billion buyout in March 2014, a move which received the green light from the European Commission's in July.