The Belarusian incumbent Beltelecom has launched a multiscreen service named Smart Zala.

Enabled by SmartLabs, it allows customers to view, record and catch up with TV content, set parental controls and manage their subscriptions.

The new service is available on Windows and Mac OS computers, Android and iOS tablets and mobile devices. It will also be available on smart TVs in the very near future.

A key feature of Smart Zala is the ability to start watching content on one supported device and then switch to viewing it on another.

Commenting on the launch, Mikhail Grachev, SmartLabs CEO, said: “People expect more viewing freedom today.

“With Smart Zala, Beltelecom’s multiscreen solution, the user can select a viewing option to match his or her taste, mood and surroundings. We are confident that Beltelecom subscribers will make the best use of the new feature. We are looking forward to implementing more innovative projects for the leader of the Belarusian telecommunications market.”