Russia’s leading pay-TV operator Tricolor TV gained 312,300 additional HDTV customers in the first quarter.
The 9% increase in the three months meant it ended March with 4.95 million subscribers, out of a total of over 11.01 million, receiving services in the format.
At the same time, its revenues of R2.7 billion (€50.5 million) in the quarter were 34% higher than in the same period last year.
In the first three months of 2014, over 2.3 million customers renewed their subscriptions to Tricolor TV’s basic services. This was 20% more than the projected figure.
Of this total, 1.86 million opted for the package ‘One’, or ‘Single’.
Almost one in three (30%) of those who renewed were HD subscribers, while 28% and 42% used MPEG-4 and MPEG-2 reception equipment respectively.
The ‘One’ package was introduced this January and as of last month offered viewers 172 TV channels, 32 of which were in HD.
The high level of premium content in Tricolor TV’s basic services has made the latter increasingly popular among its subscribers.