Lukup Media seeks MSO, ISP status for OTT services in India
DetailsRebecca Hawkes | 17 April 2015
Bangalore-based video streaming company Lukup Media has applied for a multi-system operator (MSO) licence to help drive the take up of digital set-top boxes to deliver over-the-top (OTT) services in India.
Luckup Media plans, with the award of MSO and ISP status, to offer a bundled service of OTT content along with traditional TV and broadband Internet, starting in Mumbai, Pune, Hyderabad and Bengaluru. The second phase will cover Delhi NCR and Gujarat, while the third phase will cover 47 cities.
Its service will be provided by the in-house platform Lukup Player, which will allow users to stream content simultaneously on more than one digital device.
CEO Kallol Bora said Lukup Media reportedly plans to invest between INR1 billion (US$16.04 million) to INR1.2 billion ($19.25 million) to roll out its online video and related services in the first eight cities it is targeting.
The company has also partnered with Widevine to integrate its DRM solution, enabling the licensing, distribution and protected playback of content on any consumer device.
Lukup Media, which launched its on-demand service in 2010 in Bangalore, identified reluctance by subscribers to pay for both online video and cable or satellite TV services – a situation it hopes to rectify by bundling traditional and digital TV with Internet connection. It has already signed up 200 cable operators to offer its OTT services to 1.8 million homes, reports Television Post.
Services will be launched in Indian cities where fibre optic cable is available to LCOs and cable digitisation is a reality.