Grabyo launches VIP service to bring premium content to social TV

DetailsEditor | 17 April 2015

Live video platform provider Grabyo has launched a native video-sharing app for social networks.

The newly launched Grabyo VIP mobile app is designed to power multi-platform distribution of native video such as auto-play on Facebook and in-line video playback on Twitter. It offers the ability to share native video with integrated sponsorship and advertising assets. The app is available to all verified users on Facebook and Twitter, including talent, media publishers, rights holders and brands.

Available immediately, for download on Apple's App Store for verified Twitter and Facebook users, the product enables discovery and re-sharing of premium video content that has previously been distributed across the Grabyo platform by broadcast and rights holder partners.

Users follow the partners' accounts on Grabyo VIP to access their videos, which are surfaced in-feed within the app and updated in real time. Grabyo's customers can use the network to accelerate organic discovery, engagement and monetisation of real-time video clips all of which is tracked by Grabyo's platform and analytics.

"Grabyo VIP is a powerful way for capturing what's happening 'right now' and sharing it with fans, while providing compelling inventory to brands for social video campaigns," explained Gareth Capon, CEO at Grabyo. "This is not a consumer app we're targeting rights holders and global stars with the largest social media followings. TV networks, content rights holders and social platforms all recognise the enormous potential value that major stars hold in driving engagement and tune-in, but have so far struggled to capitalise on this opportunity.

"Grabyo VIP combines the simplicity of mobile video creation, sharing and discovery with the social reach of global stars creating a new distribution model for rights holders and a new revenue opportunity for the individuals that can accelerate engagement and monetisation. It's a new commercial ecosystem for social video."