Sky, Telecom Italia launch IPTV service

DetailsEditor | 17 April 2015

In what is being called a landmark deal, Sky in Italy is offering all of its content line-up over broadband for the first time.

The move broadens considerably Sky's reach, enabling it to access the many Italian households who are unable to install a satellite dish. The jointly-branded IPTV service will be available to all Telecom Italia (TIM) broadband customers using its network and a dedicated My Sky HD decoder. Customers will have access to all of Sky's exclusive sport, films and entertainment content and will enjoy all the benefits of the Sky viewing experience, including HD and Sky On Demand.

Sky's partnership with Telecom Italia is part of the company's strategy of broader-based growth which includes extending its reach and targeting new segments of the market via IPTV and over-the-top (OTT) services. "This partnership is a great example of two companies embracing innovation to open up new opportunities for growth," commented Sky Italia chief executive Andrea Zappia. "For the very first time, the millions of Italian customers unable to install a dish will be able to enjoy all the benefits of the Sky experience as part of a great value bundled offering. We feel excited about the future."

Added Telecom Italia CEO Marco Patuano: "We are starting a new collaboration model between telco and media companies that allows us to go to the market with a fully convergent offer. We are convinced that this strategic deal is an important driver for the development of the new ultra-broadband networks and of the innovative technologies that are at the core of our business plan ... We are particularly pleased with this partnership as it allows our customers to access exclusive and high quality content thanks to Telecom Italia's technological expertise and Sky's editorial richness."