Gannett teams with ViewLift to offer digital sports and entertainment
DetailsJoseph O'Halloran | 17 April 2015
Developing custom applications across mobile and over-the-top (OTT) networks, Gannett has entered into an agreement with View Lift to offer a new digital sports video service.
This new entity will focus on streaming unique sports-related content and select, relevant movies across multiple devices – smartphones, tablets, televisions and PCs. It will explore a hybrid service harnessing local broadcast TV capabilities for the national distribution of digital video aimed at sports fans, offering a library of video about players and teams.
As part of this agreement, Gannett will use one of the nation's largest affiliate television station groups and its editorial and marketing solutions, while ViewLift will provide platform services, proprietary technology, complementary content and operating expertise. The partners expect to market-test their first digital channel on devices later this spring.
"We are excited by the opportunities this venture provides us to explore new video services that combine traditional over-the-air with OTT distribution and local and national content," said Gannett president Dave Lougee. "Our extensive station footprint, combined with the ViewLift OTT platform, will allow us to pursue a range of new multi-device, multi-pathway opportunities."
"Americans simultaneously live in their hometown, our country and the globe," added Rick Allen, CEO of ViewLift parent SnagFilms. "Serving all three takes a unique content provider – one that inherently understands both the very local, and the broader stage, and faces the digital future with enthusiasm. We are honoured to be pioneering with Gannett to surprise and delight viewers and readers where they are most engaged – on the go and on their home screens."