Univision, Snapchat take football to US, Hispanic millennials
DetailsJuan Fernandez Gonzalez | 17 April 2015
Social media platform Snapchat and Univision Deportes are working together to offer highlights of football games to US and Hispanic millennials, having premiered the service during Thursday night's US vs. Mexico soccer match in San Antonio, Texas.
According to Adweek, the agreement between Snapchat and Univision marks the first time the platform has partnered with a broadcast network and the first time it has covered a football match in the US. Jill Hazelberger, Snapchat's VP of communications, stated the interest in soccer content was due to increasing audience interest in the sport over the past decade.
"US vs. Mexico is a big game," Hazelberger said. "No one can match Univision's reach into Spanish-speaking America, and our experience has been that sporting events drive great content for our community."
Univision Deportes' president Juan Carlos Rodriguez explained that the network, which generates over 10,000 hours of sports content a year, wants fans to experience sports across every platform, with special focus on reaching the mobile audience – 71% of February's 7.6 million unique visitors came via mobile devices.
"Univision Deportes is the home of soccer 365 days a year, and soccer fans from all over the world turn to Univision Deportes for the soccer content they care about most," Rodriguez said. "We all know that soccer is Hispanic America's sport of choice, and it is also the world's favourite pastime."